Dhoha AlSaleh

 Dhoha AlSaleh
  • Business Administration & Marketing

Areas of Expertise:
Cross-cultural studies; Consumer behaviour and technology; Social media; Innovation

since 2020


Block 5, Building 1
Mubarak Al-Abdullah Area/West Mishref

+965 25357327
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About me

I am Assistant Professor of Business Administration at the Gulf University for Science and Technology in Kuwait. My research interests include cross-cultural studies in the area of consumer behaviour and technology, social media, and innovation. Currently, I am working on several research projects related to digital disruption, ‘Fear of Missing Out’ (FOMO), social media crisis management, and Artificial Intelligence (AI).

AGYA is an ideal platform for cultivating interdisciplinary and intercultural research between Germany and the Arab region.

Many young researchers like me, across different disciplines, are looking for just such a platform after pursuing our Ph.D. degrees. I was motivated to become an AGYA member because of the support and inspiration the academy provides its members. I wish to act as an ambassador of science and culture, representing my country, Kuwait. 


Academic career
2017 - 2019 Awarded the ‘Most Innovative Faculty Member in the College of Business’, Gulf University for Science and Technology, Kuwait
2016 - 2017 Member of the Founding Council, KFAS Academy, Kuwait Foundation for the Advancement of Sciences, Kuwait
2015 Summer Research Fellowship, College of Business Administration, University of Missouri, St. Louis, USA
2015 Certificate of Completion, Crisis Leadership in Higher Education Program, John F. Kennedy School of Government, Harvard University, USA
2013 - 2015 Director of the Alumni Office, Gulf University for Science and Technology, Kuwait
2011 - today Assistant Professor of Marketing, College of Business, Gulf University for Science and Technology, Kuwait
2006 - 2010 Ph.D. in Business Administration – Marketing, College of Business, Southern Illinois University, Carbondale, Illinois, USA
2004 - 2005 Master of Business Administration, College of Business, Southern Illinois University, Carbondale, Illinois, USA


On a personal note

Must read in my discipline:
Davis, Fred (1989), ‘Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology’, MIS Quarterly 13(3), 318–341.
Ajzen, Icek, and Martin Fishbein (1980). Understanding Attitudes and Predicting Social Behavior. Englewood Cliffs, NJ: Prentice-Hall.
Bagozzi, Richard P. (1982), ‘A Field Investigation of Causal Relations among Cognitions, Affect, Intentions and Behavior’, Journal of Marketing Research, 19, 562–584.

Favourite novel:
Journey of a lifetime by Abdullah AlSaleh (in Arabic)

The scientist from my country you should know:
Dr. Adnan A. Shihab Eldin: KFAS Director General (Ph.D. in Nuclear Engineering from the University of California, Berkeley).
The late Dr. Ahmed AlRabei: Philosophy (Ph.D. from Harvard University).