Obesity is a growing health concern in Kuwait. According to the World Health Organization, Kuwait is ranked amongst the top countries in the world with a prevalance of obesity of 37% among adults. Since the many risk factors for chronic diseases include body fat percentage, smoking habits, and physical inactivity, assessing and increasing the awareness about these factors in Kuwaiti society remains critical and deserves intensified attention.
The discovery of oil resources in Kuwait in the last century was followed by a strong socio-economic development of the country. With the increasing wealth, food consumption patterns and lifestyle of the population changed. As agriculture in Kuwait is limited, most of the food supplies for human consumption need to be imported. Nowadays, traditional foods have been replaced by energy-dense high-fat foods. With increased food consumption and with insufficient physical activities, many non-communicable diseases, such as diabetes, hypertension, cardiovascular diseases and cancer have increased. Enhancing knowledge about physical activity, is a key element to ensure a more healthy lifestyle and consequently a productive population in Kuwait.
As the prevalence of body fat percentage and obesity among male and female young adults (aged 18-25 years) in Kuwait is rarely investigated in studies, this AGYA project wants to fill the gap. In a first step, the body fat percentage of 600 college students at the College of Basic Education in Kuwait is measured. Next to collecting empirical data for statistical analysis, individual consultation sessions will help to overcome barriers to weight maintenance.
Video Campaign ‘Let´s Move for Health`
To further spread awareness for a healthy lifestyle within the Kuwaiti society, a video campaign entitled ‘Let´s Move for Health’ will be launched on Social Media Platforms. In combination with healthy eating, physical activity is a crucial component for a healthy lifestyle as it helps to prevent a variety of chronic diseases. Regular physical activity can help to reduce body fat by building or preserving muscle strength and promoting strong bones. Physical exercises deliver oxygen and nutrients to one’s tissues and help the cardiovascular system of the body to work more efficiently.
Therefore, short videos will be produced to promote physical activity by addressing different target groups (children, students, elderly people, people with disabilities) with their special needs.
The experience and lessons learnt from this pilot project will be taken into account in the implementation of a larger-scale initiative for obesity prevention on an annual basis, starting with an awareness campaign in a Kuwaiti shopping mall in 2021.
DATE and Venue of the project
Kuwait City, Kuwait
Medical and Health Sciences, Physics
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