AGYA Member
Dhoha AlSaleh
Social Sciences
Areas of Expertise:
Cross-Cultural Studies, Consumer Behavior and Technology, Social Media, Innovations
About me
I am Associate Professor of Marketing at Gulf University for Science and Technology, Kuwait. My research interests include cross-cultural studies in the area of consumer behaviour and technology, social media, and innovations. Currently, I am working on several research projects related to digital disruption, Fear Of Missing Out (FOMO), social media crisis management, and Artificial Intelligence (AI).
In my opinion, AGYA is a perfect place for cultivating interdisciplinary and intercultural research between Germany and the Arab region. It is a much-needed platform many young researchers across disciplines are looking for after pursuing their PhD degrees, including myself. My motivation for becoming an AGYA member was the support and inspiration the academy gives to its members. I wish to act as an ambassador of science and culture representing my country, Kuwait and join the Working Groups Innovation and Transformation for collaborative research projects.
Current projects
- Member of the AGYA Working Group Arab and German Education
- Member of the AGYA Working Group Innovation
Academic Career
| 2020 - today | Associate Professor of Marketing College of Business, Gulf University for Science and Technology, Kuwait |
| 2011 - 2020 | Assistant Professor of Marketing College of Business, Gulf University for Science and Technology, Kuwait |
| 2016 - 2017 | Member in the Founding Council, KFAS Academy Kuwait Foundation for the Advancement of Sciences, Kuwait |
| 2015 | Summer Research Fellowship College of Business Administration, University of Missouri - St. Louis, USA |
| 2013 - 2015 | Director of Alumni Office Gulf University for Science and Technology, Kuwait |
| 2006 - 2010 | Ph.D. in Business Administration – Marketing College of Business, Southern Illinois University - Carbondale, IL, USA |
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2004 - 2005
| Master of Business Administration College of Business, Southern Illinois University - Carbondale, IL, USA |
Selected Publications
- AlSaleh, D. (2020). Drivers of managers' affect (emotions) and corporate web usage: A comparative analysis between a developed and developing country, with Thakur R., Journal of Business & Industrial Marketing.
- AlSaleh, D. (2019) Cross-cultural differences in the adoption of social media, with Elliott M., Frank Fu and Thakur R., Journal of Research in InteractiveMarketing.
- AlSaleh, D. (2019) Impact of cognition, affect, and social factors on technology adoption, with and Thakur R., International Journal of Technology Marketing, Vol. 13, No. 2.
- AlSaleh, D. (2018) A comparative study of corporate user-generated media behavior: Cross-cultural B2B context, with Thakur, R., Industrial Marketing Management.
- AlSaleh, D. (2017) A conceptual framework for studying recreational travel motivation from an Arab perspective, with Moufakkir O., Tourism Recreation Research, Vol 42, Issue 4, 522-536.
